Cost of Social Media Consultants in 2012
Before you ask about the cost of outsourcing your law firm’s social media marketing campaign, or even hiring a staff person to do the job, an attorney or office manager should start with the end in mind. Setting clear marketing goals, and identifying what needs to happen in order for a campaign to be successful,
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Welcome to Courting Your Clients, a business development and marketing resource for attorneys, law firms, experts, and consultants.
Courting Your Clients, based on the legal marketing book by the same name, offers frequently updated tips on how to get more business.
Margaret Grisdela, Editor and Author
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Recent Posts
Law Firm Lead Factory: 60 Seconds on the Internet
Social media marketing is a business development imperative for law firms, as evidenced by an interesting article titled “Data to Help Your Clients Strategize for 2012” published on Search Engine Journal. Every 60 seconds on the Internet, the following Internet marketing activities take place: * 100 new LinkedIn accounts are added * 1,500 new blog
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Tips to Work a Room at a Networking Event
Many attorneys are hesitant to work the room at a networking event. Whether you are attending a local bar association meeting or a major industry conference, this is an ideal time to add new prospects to your business development pipeline. Here are a few tips you can use to maximize the benefits of a networking
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Google Improves the Reconsideration Process
Law firms that feel their websites, or a particularly important page on their site, are not performing well may want to try the Google reconsideration process. Google issued new guidance on the reconsideration process recently that you may want to discuss with your webmaster. If you feel that your law firm website is in compliance
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SEO Ranking Factors Law Firms Need to Know
Over 30 key factors directly affect the SEO ranking for a website, as well as each page within the site. Law firms looking to get higher placement on Google search engine results pages (SERPs) in competitive practice areas like personal injury law, family law, and immigration will want to take a look at the “Periodic
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Think Like a Rockstar for Brand Advocates
Why do companies have customers (or law firms have clients) while rockstars have FANS? It’s a question that Mack Collier, host of the famous Sunday night #Blogchat session asks in his new presentation Think Like a Rockstar. Here is one slide from the deck that contrasts a frequent social media marketing strategy of getting new
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